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The FAANG group of mega cap stocks developed hefty returns for investors during 2020.

The group, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited vastly from the COVID 19 pandemic as folks sheltering in its place used their devices to shop, work and entertain online.

During the previous 12 months alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up 86 %, Netflix discovered a 61 % boost, as well as Google’s parent Alphabet is up thirty two %. As we enter 2021, investors are actually thinking in case these tech titans, optimized for lockdown commerce, will achieve similar or perhaps much more effectively upside this year.

From this group of 5 stocks, we are analyzing Netflix today – a high-performer throughout the pandemic, it is today facing a unique competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business enterprise and the stock benefited from the stay-at-home atmosphere, spurring desire due to its streaming service. The stock surged about ninety % off the minimal it hit on March 16, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
But, during the past 3 weeks, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) gained a great deal of ground of the streaming battle.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has more than 80 million paid subscribers. That is a substantial jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million members as of September.

These successes by Disney+ arrived at the identical time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October reported that it included 2.2 million members in the third quarter on a net basis, light of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ is not the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of a similar restructuring as it focuses primarily on the latest HBO Max of its streaming platform. As well, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from climbing competition, what makes Netflix much more weak among the FAANG class is the company’s small money position. Given that the service spends a great deal to create its extraordinary shows and capture international markets, it burns a good deal of money each quarter.

To enhance the money position of its, Netflix raised prices because of its most popular program during the final quarter, the second time the company did so in as many years. The move could prove counterproductive in an environment in which individuals are losing jobs as well as competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber growth, particularly in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised similar issues in the note of his, warning that subscriber development might slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now clearly broken down as one) belief in its streaming exceptionalism is fading relatively even as two) the stay-at-home trade may be “very 2020″ in spite of a bit of concern over how U.K. and South African virus mutations could impact Covid-19 vaccine efficacy.”

His 12 month price target for Netflix stock is $412, aproximatelly twenty % below its current level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega caps and tech stocks in 2020. But as the competition heats up, the business enterprise has to show it is the top streaming option, and it is well-positioned to protect the turf of its.

Investors seem to be taking a rest from Netflix stock as they wait to find out if that could occur.

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